2nd Life Media Inc. Marketed Brands Operated by STCHA

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AlamogordoTownNews.org established as an online e-news source in 2021 has fast become the #1 Source for News, Information, Sports and Community perspectives for Alamogordo and surrounding communities.

AlamogordoTownNews.org  stands as a vital pillar of independent journalism in Otero County, offering a platform where local stories are not only told—they’re honored, investigated, and amplified. Founded by 2nd Life Media Inc, the publication was born from a simple but powerful idea: that every community deserves access to transparent, grassroots reporting that reflects its values, challenges, and triumphs. In a media landscape often dominated by distant headlines and corporate interests, AlamogordoTownNews.org  brings the focus back home—covering city council decisions, school board debates, community events, and the everyday heroes who shape life in Alamogordo.

Its impact is felt across generations and sectors. Through hard-hitting op-eds, citizen journalism, and faith-based reflections, the outlet has helped elevate civic dialogue, hold public officials accountable, and foster a deeper sense of local identity. Contributors like Jena Hamryszak, Gary Perry, Mica Maynard, and Stephanie Dubois have turned personal experiences into public advocacy—sparking policy changes, community conversations, and renewed engagement. Faith leaders such as Pastor J.L. Walker and Reverend Warren Robinson offer weekly insights that blend spiritual wisdom with civic responsibility, while local authors and artists find a home for their work through features, book signings, and cultural coverage.

AlamogordoTownNews.org  is more than a news site—it’s a living archive of the town’s heartbeat. It connects neighbors, informs voters, celebrates diversity, and reminds residents that their voices matter. Whether through investigative reporting, community spotlights, or collaborative storytelling, the publication continues to shape a more informed, united, and empowered Alamogordo. In a time when trust in media is fragile, AlamogordoTownNews.org  proves that local journalism—when rooted in truth and community—can be a force for lasting change.

NewMexicoConservativeNews.com acquired in 2025 is New Mexico's #1 Source for Conservative News, Information and resources.  AlamogordoConservativeNews.com provides a space for thoughtful analysis and commentary from a conservative lens, while remaining independent of national party affiliations and corporate media influence.

The site was created to offer balanced reporting, policy-focused insights, and grassroots engagement for readers across New Mexico and beyond. It joins a broader media ecosystem that includes AlamogordoTownNews.org, KrazyKALHRadio.org, and The 47th Voice News, each representing different viewpoints and journalistic styles.  

The platform is designed to elevate local conservative voices, highlight regional policy debates, and support constitutional values through investigative reporting and editorial content. Topics range from economic development and small business advocacy to electoral integrity, criminal justice reform, and veteran affairs. Contributors often include citizen journalists, retired professionals, and community leaders who bring lived experience and principled perspectives to the conversation.

While the site maintains a conservative tone, it is not tied to any single party or ideology. Instead, it encourages civil discourse, community empowerment, and fact-based analysis that reflects the values and concerns of Alamogordo’s diverse population. Its affiliation with 2nd Life Media ensures editorial independence and a commitment to local-first storytelling, free from the influence of big oil, big pharma, or national media conglomerates.

The 47th Voice News is a progressive publication rooted in the heart of Southern New Mexico, dedicated to amplifying bold ideas and diverse perspectives across the region. Named in honor of New Mexico’s place as the 47th state in the union, our mission is to elevate civic dialogue, challenge entrenched narratives, and celebrate the voices shaping our communities.

This publication marks a strategic expansion of the 2nd Life Media Inc footprint, joining a family of independent media platforms. Together, these outlets form a multi-perspective media ecosystem, committed to truth, transparency, and inclusive storytelling. The 47th Voice News leans progressive in tone, but its core mission is to provide a platform for diverse viewpoints, civic empowerment, and regional unity.

Whether covering youth organizing in Las Cruces, environmental justice in the Mesilla Valley, or statewide policy debates, The 47th Voice News is more than a publication—it’s a call to action.
Progressive Ideas. Southwest Voices.   

 2nd Life Media Publishing in Alamogordo is a locally rooted publishing arm of 2nd Life Media Inc, dedicated to amplifying regional voices through books that explore sports history, public policy, personal empowerment, and cultural storytelling.

Founded as part of a vertically integrated media company, 2nd Life Media Publishing operates alongside platforms like AlamogordoTownNews.org, KRAZY KALHRadio.org, and NewMexicoConservativeNews.org, with a shared mission to elevate independent voices and community narratives. 

The publishing division has produced and supported a diverse catalog of titles, including bestselling regional works such as  Coach Sepulveda the Early Days to Removing Barriers to State Occupational Licenses to Enhance Entrepreneurial Job Growth: Out of Prison, Out of Work,  

So, You Want to Be an Author. Just Do It!, 2nd Life Media publishing is diverse in its portfolio.—books that highlight leadership, resilience, and the power of mentorship in Alamogordo’s sports legacy.

Beyond sports, the imprint has published works on criminal justice reform, second-chance empowerment, and economic development, reflecting the company’s commitment to policy-driven storytelling and community uplift.

Authors represented include Chris Edwards, Rene Sepulveda, and Martin Durand, among others, with books distributed via Amazon and independent bookstores nationwide. The publishing arm also supports local authors through promotional events, book signings, and cross-platform exposure via radio and digital media.

Operating from the historic Block 12 district at 12th and New York Avenue in Alamogordo, 2nd Life Media Publishing is part of a broader effort to revitalize downtown through arts, culture, and civic engagement. Its work not only preserves local history but also empowers new voices to shape the region’s future.

Block12.org  is a dynamic marketing initiative dedicated to celebrating and promoting the cultural, historical, and entrepreneurial renaissance of Alamogordo’s 1200 Block and surrounding downtown corridor.

Rooted in the heart of New York Avenue, Block12.org serves as a digital gateway to the stories, spaces, and spirit that define Alamogordo’s emerging Arts & Cultural District. The platform highlights the transformative energy of the 1100 and 1200 blocks of New York Avenue, extending through 12th Street to Indiana Avenue, where a blend of restored architecture, creative businesses, and community-driven arts programming is reshaping the city’s identity.

 Block12.org  doesn’t just promote events—it preserves legacy. The site features stories of historic buildings, local entrepreneurs, and community leaders who are breathing new life into spaces once overlooked. From the Tularosa Basin Museum to the restored Woman’s Club building, the district blends old and new, honoring Alamogordo’s past while investing in its future. 

With offerings expanded to Palm Springs California and to include an upcoming publication based in Mexico, 2nd Life Media is a multifaceted media platform with an ever-expanding base of listeners and readers. The various media properties are hosted on a variety of platforms and via social media partnerships members, readers and listeners are in the thousands.

Company Overview

The Southwestern Trails Cultural Heritage Association (STCHA) is a 501(c)(4) nonprofit organization based in Alamogordo, New Mexico, dedicated to preserving, promoting, and celebrating the cultural, historical, and conservative heritage of southern New Mexico and the greater Southwestern United States. As a social welfare entity under IRS guidelines, STCHA leverages its advocacy status to engage in political empowerment initiatives, fostering grassroots influence and supporting conservative principles through education, mobilization, and direct involvement in electoral processes.

Through its media and broadcasting division operating under the historic KALH Radio brand, STCHA owns, manages, and produces content for a diverse portfolio of digital and streaming platforms, including:

• kalhradio.org – The flagship online home of KALH Radio, streaming classic hits, local programming, and community-focused content 24/7.

• KRAZY KALH Streaming Radio – A high-energy digital station featuring upbeat music and entertainment.

• AlamogordoTownNews.org – Local news, events, and community journalism serving Alamogordo and Otero County.

• NewMexicoConservativeNews.com – A conservative-leaning news and opinion platform covering New Mexico politics and culture, amplifying voices on policy issues, elections, and advocacy.

• the47thVoice.com – Commentary and advocacy focused on conservative values and regional issues, including voter mobilization and issue-based campaigns.

• Block12.org – A platform dedicated to civic engagement, historical preservation, and community initiatives tied to Alamogordo’s Block 12 historic district.

Licensed under the legacy KALH call letters (originally a terrestrial station serving southern New Mexico since the mid-20th century), STCHA has successfully transitioned the brand into a modern multi-platform media network while maintaining its community roots.

Political Empowerment and Influence:

STCHA plays a pivotal role in political empowerment by harnessing its media ecosystem to inform, activate, and empower conservative communities in Otero County and beyond. Through platforms like NewMexicoConservativeNews.com and the47thVoice.com, the organization provides in-depth coverage of local and state elections, endorses aligned candidates, and drives public discourse on key issues such as election integrity, cultural preservation, and limited government. As a 501(c)(4), STCHA is authorized to engage in unlimited lobbying and political advocacy, enabling it to manage and support political campaigns directly. This includes coordinating grassroots efforts, such as voter outreach drives, candidate forums, and community rallies that influence local races—like the high-stakes 2025 Alamogordo mayoral and City Commission elections, where STCHA-affiliated outlets have highlighted divides between establishment insiders and transformative grassroots leaders. By amplifying stories of local activism and conservative resilience, STCHA not only shapes public opinion but also builds coalitions that have tangible impacts on policy, from historic district revitalization to broader conservative mobilization in New Mexico’s political landscape. This dual focus on cultural heritage and political action positions STCHA as a key influencer in sustaining traditional Southwestern values amid evolving national debates.

The organization operates as a nonprofit advocacy and cultural heritage entity, using its media outlets to educate, inform, and mobilize the public on issues of history, tradition, conservative principles, and regional identity in the Southwest.

Headquarters: Alamogordo, New Mexico

Website: kalhradio.org

Primary Domains: alamogordotownnews.org | newmexicoconservativenews.com | the47thvoice.com | block12.org

STCHA continues the mission of keeping local voices alive in an increasingly centralized media landscape, while empowering political participation to safeguard the Southwest’s enduring legacy.